What we do

In all our communication and promotion activities we try to express the destination's potential to the full, working closely with local operators, public institutions and various tourism stakeholders to maximise strategic synergies in the area.

They remain at the heart of information delivery for visitors already on site. Our knowledgeable and passionate staff provide a personalized service, making the visit even more memorable and helping tourists to experience all the local area and surrounding region have to offer.

The 4 Information Centers operate in locations of greatest visitor demand, providing a cutting-edge experience and information about attractions and accommodation. Many of them offer free Wi-Fi enabling visitors to browse our website – luganoregion.com. Visitors can also get help with accommodation reservations, booking tours and entrance passes to visitor attractions.

For assistance or enquires do not hesitate to contact +41 (0)58 220 65 00 or info@luganoregion.com.

The aim of Communication Team is to promote Lugano Region through our earned, owned and paid digital channels.

luganoregion.com is our consuming facing website. It’s role is to break down perception barries Lugano Region’s website boasts a wealth of helpful information for those who are interested in learning more about Lugano Region as destination or are interested in partnership opportunities.

For assistance do not hesitate to contact +41 (0)58 220 65 54 or communication@luganoregion.com.

The goal of Lugano Region Media Relation Team is to communicate our unique characteristics and experiences to accredited media through "familiarization" tours and media trips and events throughout the year. The media relations team is dedicated to providing great ideas and useful tools to professional travel writers and broadcasters who are interested in learning more about covering Lugano as a travel destination.

For assistance or enquires do not hesitate to contact +41 (0)58 220 65 65 or media@luganoregion.com.

Lugano Region has resources to help professional media become familiar with our destination when covering the region as a travel destination. Twelve videos are available for broadcast, along with a library of footage to accommodate specific requests. The twelve videos showcase a range of products, from outdoor to a spotlight on culture and events.

For assistance or enquires do not hesitate to contact +41 (0)58 220 65 88 or grafica@luganoregion.com.

All tourism actors in the area play a key role in providing our visitors with a memorable experience, whether they are tour operators, tourist accommodations, tourist attractions, public institutions or tourist information centres.

What actually persuades potential tourists to choose our destination is the ability of these operators to create one-of-a-kind experiences, capable of thrilling the tourist thanks to the special combination of authentic places, people and cultures.

Lugano Region is at your disposal in helping you create the right mix capable of capturing the attention of a new client as well as strengthening the relationship with those already acquired by offering unforgettable experiences in the area.

For assistance or questions do not hesitate to contact us at +41 (0)58 220 65 57 or write to product@luganoregion.com.

Each year, our sales representative promotes Lugano as a preferred destination in international and domestic advertising campaigns and at events and tradeshows worldwide. The Team is always interested in learning more about new or enhanced Lugano Region travel experiences. If you're a tourism operator with a market-ready Lugano travel product or package and you'd like to expand your marketing network, our Team would like to hear from you marketing@luganoregion.com or +41 (0)58 220 65 56.

We support the City of Lugano in promoting the region as the ideal location for private events, meetings and congresses. MICE operators can benefit from our free-of-charge impartial advices and support, handling for you the accommodation research, accompanying incentive /leisure programs.

For assistance or enquires do not hesitate to contact +41 (0)58 220 65 68 or meeting@luganoregion.com, as well as +41 (0)58 220 65 67 or incoming@luganoregion.com.