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A Swiss family-owned enterprise steeped in tradition.

Founded in 1888 in Lucerne, Bucherer is the largest provider of watches and jewellery in Europe and stands for expertise and first-class service.

Steeped in tradition, the company has been fostering the art of making watches and jewellery for decades, and is proud to be able to offer its international clientele a broad range of luxury watch brands including what is arguably the most comprehensive range of Rolex watches. Bucherer’s collaboration with Rolex began as early as the 1920s and is one of the company’s most important cornerstones to this day.


The information on this site, concerning services or products is provided by external partners. This Information is liable to change frequently; for this reason Lugano Region cannot be held liable for any inaccuracies. Due to the ever-changing COVID-19 pandemic situation, we suggest that you check with the indicated contacts directly for possible activity restrictions.

  1. Contact

    Bucherer SA
    Franz Reichholf
    Via Nassa 56
    6900 Lugano
    +41 91 923 14 24

  2. Opening

    mo-fr 09:30-18:30
    sa 09:30-18:00