• Vetrina esterna.JPG
  • interno.jpg
  • primo piano.JPG


Rocca 1794

Rocca is to date the only Italian chain of jewellery and watchmaking stores having 14 boutiques in the most exclusive shopping streets of Italy, Switzerland and South Korea’s major cities, besides the international airports of Milan-Malpensa and Rome-Fiumicin.

The exclusive Lugano Boutique is located in the heart of luxury shopping, in an enchanting lakefront setting nestled amongst the mountains. Here, customers will have access to a wide selection of major jewellery brands by the Damiani group (Damiani, Salvini, Calderoni, Bliss) and other international watchmaking brands (Hublot, Bulgari, Corum), experiencing Rocca’s distinctive high-quality professional and advisory services. Among our many excellent products, we also offer an immeasurably charming ‘Made in Italy’ brand: VENINI - the world’s most famous and emblazoned artistic glassware, founded in Venice in 1921.


The information on this site, concerning services or products is provided by external partners. This Information is liable to change frequently; for this reason Lugano Region cannot be held liable for any inaccuracies. Due to the ever-changing COVID-19 pandemic situation, we suggest that you check with the indicated contacts directly for possible activity restrictions.

  1. Contact
  2. Opening

    Open on
    11:00 - 18:30