• Industry hub

Welcome to Lugano Region Industry Hub

Making the most of all the benefits Lugano tourism industry has to offer is at the heart of everything we do – and we work closely with individual businesses, public agencies, local authorities and other tourism stakeholders to help achieve this.

Here you’ll find information on different parts of what we do. This includes news on Lugano tourism industry, our communication and marketing activities, visitor advice, media supporting… to name but a few.

Partnership Opportunities

Become an active partner with us to:

  • Leverage the Lugano Region Brand
  • Target your best potential customers
  • Extend the reach of your campaigns and marketing activities
  • Participate in Lugano Region’s Marketing Campaigns and Programs
  • Elevate your stories through Lugano Region’s Social Channels
  • Leverage your reach with and digital plans

Our Team stands ready to engage with you on the many ways we can work together to achieve your business objectives.

Scrolling down you will find links to more information on advertising opportunities.



Printed Media Opportunities

There are many buy-in printed media opportunities available to you that reflect the wide scope of marketing programs and target markets. Discover how one or more of our brochures can help you meet your marketing objectives by promoting your product or service under the Lugano Region tourism brand in our key domestic and international campaigns.

By advertising in our print materials, you can profit from a consistent distribution network in Switzerland and worldwide thanks the marketing activities run by Lugano Region and our strategic partners Ticino Turismo and Switzerland Tourism.

Many opportunities sell out quickly and are available on a first come basis. For assistance related to partnership and advertising opportunities do not hesitate to contact +41(0)58 220 65 56 or

Trade Fairs Opportunities

Lugano Region is currently active into different international markets, being ever-present at the most important trade events and tradeshow.

Mostly are special tourism industry conceived, however we also attend some consumer events related to our principal focus-themes. In these occasion, you, as our partner, have the chance to attend with us, coming along and being present with Lugano Region stall.

For assistance related to attending tradeshows do not hesitate to contact +41(0)58 220 65 56 or

Festivals and Events Listings

A festival or event is a tourism function that has a definite start date, end date, and is located in Lugano Region. You may submit any number of tourism related events. A selection of TOP events will be published on our consumer public website,, and it will also appear on our Festivals & Event brochure for FREE.

To list your festival or event you will need to fill out this form

Contact +41(0)58 220 65 54 or for event listing(s) assistance.


Festivals and Events Funding

Every year Lugano Region focus on one specific theme, from culture to sport, from nature/outdoor to lifestyle. In order to evaluate every funding request, we follow different guidelines settled, by annual basis and following tourism trends and tourism destination insights.

Submit your request here.

For assistance or enquires do not hesitate to contact +41 (0)58 220 65  51 or